Mobile + Social + Digital + Branding
Joachim has had his fingerprints on a lot of great work. He’s helped shape integrated marketing campaigns on the agency side of the business. And he’s sharpened the positioning and strategy needed to give birth to successful campaigns while on the client side of the business.
This dual perspective gives Joachim a tremendous advantage in managing business, the client’s expectations and the delicate nuances between team and client. Joachim has honed these skills at some of the leading agencies in Canada. At Lowe Roche he helmed the IKEA business, at Taxi he was part of the team responsible for the memorable Mini Cooper campaign. On the client side, Ravoth has been Marketing Manager North America for IPEX, Senior Marketing Manager for AutoTrader.ca and was Director of Marketing at the Markham Stouffville Hospital Foundation during its $50 million fundraising campaign.
Joachim has taught Social Media at Knightsbridge, has helped to shape webinars and is coaching clients to improve their online and social media footprint to succeed in their job search or for their new business. Joachim also is also the Director of Marketing at the Yorkville Exotic Car Show, guest speaker on various occasions for Digital Marketing at the University of Toronto, Scarborough Campus. He is President of www.brandmelder.agency, a boutique agency who helps to propel business into the digital age.